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Google Ads management

Let's stop paying
for the wrong clicks.

Tell me which jobs you want more of and which inquiries waste your time. I use that information to build and manage Google Ads around your services, your area, and the people who are a good fit.

WHAT’S INCLUDED

What I’ll
actually do.

01

Campaigns built around your services

We decide what to advertise and where you want to run it. I organize the campaigns and keywords around those decisions, so we can see which parts of the account are doing what.

02

A closer look at the searches

I review the search terms bringing people to your ads and use negative keywords to filter out irrelevant searches. It's a regular part of managing the account, especially when a keyword has more than one meaning.

03

A landing page that follows through

Someone who clicks an ad for a particular service should land somewhere useful. I review the page, the message, and the contact options, and recommend changes where the experience falls short.

04

Your feedback on the leads

Tell me when the inquiries are good, and tell me when they're off. I use that feedback alongside the campaign data to work out what to adjust, from keywords and locations to the ad itself.

FROM HERE TO DONE

The nuts and bolts.

01

Tell me about the jobs you want

We get clear on your services, target areas, available budget, and what makes someone a good fit. I review the account and destination pages if you already have campaigns.

02

Set up the campaigns

I organize the campaigns, keywords, ads, exclusions, and landing-page recommendations around that direction. We review the setup before launch.

03

Review the ads and inquiries

I review campaign activity and your feedback on lead quality, then adjust the targeting and messaging where the evidence supports it.

BEFORE YOU ASK

Fair questions.

Can you work with my existing Google Ads account?

Yes. I can start by reviewing its structure, search terms, targeting, ads, and available conversion information. That review helps us decide what to keep, improve, or rebuild.

How much should I spend on ads?

The right starting point depends on the services, area, competition, and your capacity to handle inquiries. We'll talk through those factors and agree on a budget before anything runs. Advertising spend and the work of managing campaigns are separate considerations.

Do more clicks always mean better results?

No. A campaign can bring traffic that is poorly matched to your services. That's why I pay attention to search terms, exclusions, landing pages, and what you tell me about the inquiries themselves.

While we’re
in here…

A few other things I can take off your list.

PUT ME TO WORK

Tell me what a good lead looks like to you.

A new site, an old headache, or something you haven’t quite figured out yet. Send it my way. I’m the one who answers.

Ask me about Google Ads